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The digital strategy to support companies
Public and private investments and commitments in innovation processes are on the rise in Europe and in Italy
fruition time: 8 min

Italy ranks twentieth in Europe in terms of digital transition, a delay that should not be regarded as a hindrance to innovation but, on the contrary, as a great opportunity to make new investments in business process transformation and changes in citizens' lives, starting from new ways of working and liaising with the public administration.

It is a revolution which, according to the Italian government's plan, will allocate 24 billion euro to investments for digital transformation over the next five years. Businesses will change their production methods, citizens will have to increase digital training, banks will change their relationship with the public and will have to compete/cooperate with Fintechs.

With the 2022-2025 Business Plan, Intesa Sanpaolo is committed to redesigning the way in which it interacts with clients to provide products and services based on a digital and multi-channel experience.

Michele Sorrentino, Monica Cristanelli and Stefano Favale, three managers of the IMI Corporate & Investment Banking Division at the forefront of the Group's and client digital transformation, talk about the ambitions and expectations of a profound metamorphosis.

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